Opposite, Dynamic Color Moods Create New Color Forecast

Color forecast 2013The other day as I was leaving the house I started thinking about the new color palette for 2013. Interestingly the phone rang and it was Sherwin Williams! Who would be better to talk to about color?

Of course my first question was, what are the   hot colors for 2013?

Here is their great article on what we will be seeing in 2013. I have added several links so you can get more information on color trends and Sherwin-Williams.

Sherwin-Williams 2013 color forecast represents a magnetic pull on the color spectrum

 Sherwin-Williams embraces the dueling influences competing for attention in today’s hyperkinetic, vividly saturated world with its thoughtfully selected 2013 color forecast. From exploring the dichotomies of simple versus complex, to mystery versus certainty, and to light versus dark, consumers will find inspiration in next year’s color palettes.

“We know people gravitate toward personal preferences, but they are being shaped by the divergent energies pulsing all around us,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “Keeping these influences in mind, the 2013 color forecast embraces these conflicts and shows how colors are about a process of combination and creating unexpected harmony.”

The 40 colors selected by Sherwin-Williams color experts are grouped into four palettes: Midnight Mystery, Honed Vitality, Vintage Moxie and High-Voltage.

Midnight Mystery

Our dark side beckons; we’re irresistibly drawn to its murky depths and shadows. The colors of Midnight Mystery are moody, the vibe is masculine and the aesthetic is both Victorian and futuristic. Earthy Plum Brown, absinthian Bottle Green, the metal gray of Outer-space  and Rustic Red evoking the hounds tooth cloak of Sherlock Holmes — these are the intriguing shades of the Midnight Mystery palette. 

“We’ve embraced the intoxicating allure of our dark side. It gives us power as we navigate a choppy economy, escaping to the futuristic Victorian vibe of steampunk design that offers a theatrical feel,” Jordan said. “This palette is a declaration of independence—a statement of luxury and purpose that pairs warmly with textured fabrics and collections of curiosities.”

Honed Vitality

The Honed Vitality palette reflects the interplay of time and nature, taking inspiration from the layered hues of mineral deposits, sea-buffeted stones and the weathered shutters of a rustic farmhouse. The colors are chalky greys and blues, and earthy cider-colored browns. Finishes are matte with an organic, textured feel.

“The colors of Honed Vitality create a softened beauty that is restful, comforting and embraces furnishings with natural textures for décor you can feel with your eyes,” Jordan said. “This isn’t a ‘back-to-basics’ palette. It folds in the energy of the Earth. Think of the ‘magic hour,’ those minutes after sunset and before dark when shadows compete with rays of sunlight in an epic battle that washes the Earth in a warm glow.”

Vintage Moxie

Representing mid-century demure with a new, modern edge, Vintage Moxie is a pretty palette in which the retro glamour of pearls, floral and classic feminine silhouettes is tempered by funky accents and attitude. While the Honed Vitality palette is more subdued, these classic colors are a bit more vibrant, yet still remain true to their roots.

“Glamour has become much more free-spirited. We see people embracing their individuality with a standard of beauty that’s unique to them,” said Jordan. “It’s softness emboldened; golds infused with semi precious citrine, violets that are bit more vivid, an almost black that you might not expect, all set off by gauzy white.”

 High-Voltage

The electricity of Vegas neon inspires this palette, which plugs in to a digital stream of electric limes, phosphorescent yellows and feverish reds. It’s consumerism as self-expression, giving the bold and the not-so-bold equal permission to be nonconformists. The High-Voltage palette leaves nothing to the imagination, in stark contrast to the colors of Midnight Mystery.

“Big color is being embraced as central to self-expression,” Jordan said. “But all those bold hues need a palette cleanser, bringing black, white, gray and clear acrylics into the picture to offset the electric feel of the brighter neon shades.”

Color Confidence

Sherwin-Williams online Color Visualizer helps consumers interact and experiment with the 2013 color forecast, along with more than 1,500 Sherwin-Williams colors.  By uploading your own interior or exterior images, or choosing one from the site, you can “paint” your walls before ever picking up a paint brush.  Find the Color Visualizer at https://www.sherwin-williams.com/visualizer/.

In addition to the Color Visualizer, Sherwin-Williams offers a range of color selection tools to help consumers find inspiration for their next project, including the free color-matching mobile application ColorSnap® and Chip It!, an interactive tool that turns your favorite images into paint palettes.  Find Sherwin-Williams color resources at  http://www.sherwin-williams.com/homeowners/color/color-selection-tools/.

As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting do-it-yourselfers with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams is committed to environmental responsibility in both manufacturing processes and finished products, and in 2011 earned the EPA Presidential Green Chemistry Challenge Award. Sherwin-Williams products can only be found at its more than 3,400 neighborhood stores across North America. For more information, visit sherwin-williams.com or join the color conversation at facebook.com/sherwinwilliamsforyourhome.

As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting do-it-yourselfers with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams is committed to environmental responsibility in both manufacturing processes and finished products, and in 2011 earned the EPA Presidential Green Chemistry Challenge Award. Sherwin-Williams products can only be found at its more than 3,400 neighborhood stores across North America.

Lisbeth Calandrino is the associate publisher and Social Media Manager for Fabulous Floors Magazine. To book a ‘Fabulous Floors Night’ for your business, she can be reached at Lcalandrino@nycap.rr.com.

For more information, visit sherwin-williams.com.

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