Dobkin Tile Renovates Albany Showroom

Jill Yard, N.E. Sales and Specifications, Dobkin Tile brought us to look at their show room renovations at 48 Railroad Ave., Albany, New York. It looks very elegant.

Rachel Pistana-Farnum, “Handyman in Heels” design consultant, Ruth Gallagher, Marketing/ Administrator, Hamlin Design Group, Lisbeth Calandrino, Associate Publisher, Fabulous Floors Magazine, Jill Yard, Crystal Marlin, Branch Mgr., Dobkin Tile showroom.

#Dobkintile #Fabulousfloorsmagazine #HamlinDesigngroup

Six Tips for Buying a New Floor

Jabro Carpet One

Buying flooring should be a fun experience; unfortunately, it is often exasperating because of the sheer number of choices and price points. Flooring is an integral part of the house puzzle, and can provide an interesting backdrop for the rest of your design project.

Since flooring takes so much abuse, it’s smart to make a wise and thoughtful investment. Paint is rather inexpensive, can liven up your house and easily changed. Installing flooring, on the other hand, should be considered as adding value to the resale of your home. The flooring doesn’t have to be expensive; it just has to be tasteful and of good quality.

As you go shopping, consider that flooring can make a huge impact on the look of your house and your attitude. New floors can provide comfort as well as cleanliness. If you have young children and pets, this is an especially important consideration.

Before you go shopping, here are six tips that will help you make a good decision:

1.Determine your priorities. Decide which floors you want to change and what is important. How much time do you spend in each room? Do you have pets or children, or both? Do you spend time on the floor? Are you thinking of selling your house, and if so, how much maintenance are you willing to do? These days, we all have busy schedules, and spending time housecleaning may not be our first thought.

2. Err on the side of maintenance and performance. Most flooring will last forever, but many types-like carpeting, for example—will not look good forever. Many make the mistake of choosing flooring based solely on how long it will last rather than how it will hold up. Carpet is easily stained and difficult to keep sanitary, although there are new products out there then make cleanliness easy. If you want to be more ‘artsy’, you can add an area rug or two.

3. Go online to check for flooring retailers in your area. Once you’ve found a few retailers, check out their reputation through Yelp, Angie’s List, City Search and social media. What are their customers saying about them Ask? around, see where your friends have been shopping for flooring.

4.Check with flooring retailers to see what type of software they use. Specialized software called 2020 designs is used for kitchens and baths and shows how flooring will look in different rooms. Is the retailer able to bring up his or her website or provide room scenes to show the quality of his work?

Use Pinterest to generate some ideas. It’s likely the retailers or their manufacturers will have a page to show their products in room scenes.

5.Don’t put a maximum on your budget. Before you decide how much you can spend, you need to know what qualities you want. Choosing to stay within your budget may be a short-term fix but a long term headache. Choosing a stain-resistant floor that’s easily cleaned is a smart move. Check with the store to see if they have any financing specials that will allow for monthly payments. This way, you can get what you want and need.

6.Consider your floors as a backdrop for your home. There are great hard-surface, easy-care floors that will stay clean with little work. If you need more pizzazz, bring home different paint colors and try them out.

If you can’t afford or don’t want the real thing, the new stone, tile and wood “look alikes” are beautiful and easy to keep clean.

The main thing to remember is to have an open mind when you shop. As in any industry, things continually change. Your  flooring expert will be able to offer you plenty of good ideas.

Lisbeth Calandrino is the Associate Publisher of Fabulous Floors Magazine. She consults with flooring retailers and manufacturers conducting customer service, sales and product knowledge seminars. To find out more about Lisbeth, go to her web site,

#lisbethcalandrino #buyingflooring #twentytwentysoftware #redhotcustomerservice #lisbethcalandrino

Taking the Green Path Home Isn’t That Difficult

Going green is not new; hopefully we can all do our part.

Fabulous Floors Magazine

Farm-to-table helps build strong communities.

Deciding to take a green path is a very personal thing. My mom in the 1950’s threw out all the hair spray cans because she said it was destroying the ozone layer! No one even knew what the ozone layer was! I remember we looked it up in my encyclopedia, no Google, and found it to be fascinating but this was way before global warming was on the horizon.

The decision to make an environmental responsible purchase is not always easy. Over the past few years, flooring manufacturers have been early to catch on to the concept of green. Years ago, green products were responsible but may have been design challenged and difficult to find.

There are simple things you can do to improve your life and help save the planet.

Plant a tree. As simple as this sounds, trees produce oxygen, which cleans…

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TISE 2019 Brings Exciting Opportunities

TISE 2019 is upon us and with it brings exciting opportunities…for retailers, manufacturers, realtors, and consumers!  As I sit back and reflect, I am truly inspired by the paths that have brought us here, excited about the journey ahead and enthused by the roads we have traveled along the way.

Drawing from my personal experience as a flooring retailer and integrating that with my knowledge of consumer needs and wants, made a partnership with Realtors an exceptionally easy choice to make. Fabulous Floors Magazine is now providing classes for Realtors to become Fabulous Floors Certified™.

Let’s face it; Realtors have to play an advisory role some point during the Realtor – Home buyer relationship.  The consumer perceives their agents as having the answers about the properties they see. However, this is often with little knowledge of current flooring trends and product information.

In the same vein, consumers need the retailers to purchase the flooring from so all of you retailers out there, partnering with Realtors in your neighborhood can help bring the consumer to your doors. And, think about it, if the Realtors are educated in flooring types, they can direct their customers (now they are yours!) in the right direction.

As a publisher, I wanted to do two things: 1) help the Realtor gain knowledge about flooring and 2) give the consumer valuable information about the Realtor –Home buyer relationship.

We did this by offering CEU’s for Realtors in areas of flooring and homes.  We have several classes coming up in 2019 on Historic Homes; How flooring affect home sales; Aging in Place and Retrofitting commercial flooring…just to name a few.  We started in New York State with great success. For times and dates of classes in NY State and to sign up, go to,  For additional information and details contact Lis Calandrino at

For the consumer, in our magazine Fabulous Floors we dedicated a section — Finding Your Way Home, to help them in the home buying/selling process. This section includes articles written by Realtors and flooring products that are lifestyle driven. Pick up a copy of Fabulous Floors Magazine at SURFACES in Las Vegas this month and see for yourself!

Margo Locust, Publisher, Fabulous Floors Magazine

#TISE2019 #GCAR #NYstaterealtors #Findingyourwayhome #Lisbethcalandrino#Margolocust

Is Your Business Making you Tear out your Hair?

Have you Ever Thought of  Growing Your Business By Working Less? If so, join me on my FREE Webinar, November 15th, see times below:

You will learn…

  • What sets great managers apart from the ordinary?
  • What gets in the way of your team achieving their goals AND your goals?
  • Almost all managers have at least 1 success-limiting habit. What’s yours?
  • How to motivate and empower your team to do their jobs at their maximum potential.


Cost: FREE

Date: Thursday, November 15th        

Time: 1:00 PST, 2:00 MST, 3:00 CST, 4:00 EST


Register here:


See you there!


To Your Success,
Lisbeth Calandrino,

#marketingmasterywebinar #lisbethcalandrino #Floorcoveringnews #greatmanagers #growyourbusiness #setting goals #lisbethcalandrinotimesunion #successlimitinghabitsLisbeth-8



Should a REALTOR® Understand Flooring Basics?

Flooring is expensive, and if it has to be replaced who can your customer go to? If they ask you what do, what will you tell them? How will you know the latest products and what’s the best for your potential buyer’s situation? Knowing more about flooring can be the difference between making and losing a sale. Would it help your client by sharing your flooring knowledge? The realtors that attended our last flooring training said they were sure it would!

Greater Capital Association of Realtors is excited to offer a 2nd Flooring Certification course on November 7 and 8, at the Hyatt Place in Malta, New York.  Exit 12 off the Adirondack Northway. Lisbeth Calandrino, Industry Flooring Expert, from Fabulous Floors Magazine will be our featured speaker.  Our last class had rave reviews; we ran out of seating and had to turn people away. Don’t let this happen to you!

 This day and an half course is sponsored exclusively by Mohawk Industries, Inc.  Richard Owen, Sr. Director or Market Development and Training, Residential Flooring at Mohawk Industries will be joining the class as a guest speaker. Mohawk is the world’s largest flooring company, delivering style and performance for residential and commercial spaces around the globe.

“As your customers’ needs have changed, so has Mohawk, offering the finest in on trend and fashionable collections of flooring products to meet all the demands of today’s home buyers. From luxuriously soft carpeting to the best in wood visuals across all hard surface collection, you can truly FLOOR THE IMAGINATION with Mohawk!” – Richard Owen


INVITE YOUR CUSTOMERS AND BUILDERS! Do you want a client to attend, what about one of your customer builders, architect or interior designer?  Non-members are welcomed at all GCAR classes and this useful and interesting flooring course will benefit you and your connections.

Today’s home buyer expects more, and that includes their expectations of their REALTOR®.  You don’t want to lose a sale because they thought the flooring was a problem and you didn’t know what to do! Learn about the latest styles, color trends, which products are the best for your customers.  You will find this exciting and a major tool for your realtor kit.

Listen to what REALTORS® said in the April course:

  • “Who knew there was so much to learn about flooring?! It was great information and Lisbeth was a dynamic instructor!” – Tracey LaFleur, Howard Hanna
  • “Liz is an encyclopedia of information, I recommend this course to any REALTOR looking to enhance their knowledge or flooring materials, it’s a fun and worthwhile class!” –Susan Sommers, Better Homes & Garden Tech Valley
  • “The information presented has changed my views on many types of flooring and the knowledge will allow me to better serve my clients.” –David Fyfe, Bird Realty
  • “Lisbeth has an engaging personality and a wealth of knowledge related to flooring. Her course, Fabulous Floors Certified, was valuable and informative professionally and personally!” – Melanie Jakway, CM Fox Real Estate
  • Fabulous Floors was a great course~ I will be able to make better decision on choosing floor coverings for my rehab projects!” – Lorraine Gage, United Business Services

Register now at  $75 for members, $100 for non-members. Benefits to attending the course:

  • Receive 9 CE credits for the course
  • Receive an extra 7 hours of CE with a requirements course day that covers: Fair Housing, Ethics and 1 hour of Agency that expires at the end of 2020
  • Be listed in the International Magazine: Fabulous Floors with your contact information to reach new clients
  • Submit your REALTOR® stories to Fabulous Floors Magazine and have your own byline
  • Discounts on products from local Retailers

Register early so you don’t get left out. We have moved from GCAR offices because of limited seating—after 38 we had to turn people away. Again our seating is limited to the first 60! Register now by clicking here.

STAY AFTER CLASS FOR FUN AND NETWORKING! Join us after class, November 7th for a meet and greet with local flooring retailers, consumers and builders.

For more information on the class, call Lisbeth Calandrino @518-495-5380, or write,

Looking for New Customers? How About the Remodeling Show & Deck Expo?


I had a therapist friend whose favorite expression was “You can’t get chocolate milk in a turnip field!” It may sound silly but if you’re looking for something specific, you had better know where to find it! Looking for new business should be on the top of everyone’s list, but I know who has any extra time? Like you, I’m ‘time starved’ but this year I’ve been re- introduced to our partners in the building and remodeling industry. This is an industry that directly connects to the flooring business. For many of you, it’s your bread and butter business.

I recently spoke at the Leading Suppliers Conference in Portland, OR. The LSC was established by the National Association of Home Business in 1964. The council is a multifaceted supplier resource for the building industry that represents the business the business interests of its members through advocacy, education and networking. I realized how important this connection was when I realized how many of their members were from the flooring industry! This is what I call an ‘eyes wide open’ connection. Isn’t the building industry directly related to our business?

Seriously looking for new business?  How about ‘partnering up’ with some of your customers? Who is in a position to help you get more business and how can you help them? Are you overlooking potential customers who are also satisfying your customers?

Those of you, who’ve known me over the years and read my column, know my passion is   helping you become more successful. We all need to expand our horizons and explore new opportunities. With that in mind, consider this my personal invitation to the Remodeling show and Deck Expo, on October 9-11, 2018 at the Baltimore Conference Center, Baltimore, MD.  The show is brought to you by Informa Exhibitions; the same people who bring you the International Surface’s event, TISE. If you’ve attended, TISE, you know Informa Exhibitions knows how to put on a great show.

The Remodeling Show co-located with DeckExpo brings together residential remodeling and building professionals from all over the country to experience the hottest products, learn the newest building techniques, and build their professional reach through fun networking events. The in-depth education program includes hands-on training and business education through live building clinics, on-floor demonstrations, and conference sessions with industry experts.”

You can tweet about the latest building trends, meet new experts and do some Liveblogging or live streaming with Facebook Live. (If you’re not sure how to do these, give me a call.) This is a tremendous way to connect with your existing social customers and post fresh content to your web site. Click on the link and check out the network events and on-the-floor exhibitions.

The strong economy and increased demand because of 2017’s natural disasters led Metrostudy, a sister company to REMODELING, to boost its 2018 prediction from the 4.7% rise in activity it forecasted three months ago. Metrostudy now predicts there will be 12.57 million projects launched in 2018 that are worth at least $1,000. That’s up from 11.96 million last year.”

Of course, there will be plenty of flooring manufacturers as well as architects and designers; you’ll feel at home!

These are your customers. What could be more enlightening than a new place with fresh scenery to get your creative juice going? Think of how excited your customers will be when they see you’re networking with their builders and understanding the trends in ‘their ‘worlds.

Of course I want you to join me at my seminars, TU10 – Being a Woman in a Man’s World – Women in Construction Workshop and TU19 – The Coaching Edge: Building a Successful Team. Please recheck the times and schedule for my workshops.

You’ve undoubtedly heard this before, ‘there’s gold in those hallways.’  I hope to see you networking in those halls!

Lisbeth Calandrino is Associate Publisher of Fabulous Floors Magazine, and we will be speaking at the Remodeling and Deck Expo, October 9-11, 2018. She can be reached at or, 518.495.5380.

#Remodelinganddeckexpo #2018Remodeling/deckexpo #lisbethcalandrino #Beingawomaninamansworld #Thecoachingedge #Leadingsuppliersconference #Nationalassociationofhomebuilders #Remodelingdeck18 #remodeling_deck #remodeling_eduregistration remodeling show