A Celebration of the ‘quiet’ fiber….
The special campaign was launched by His Royal Highness The Prince of Wales last year in the United Kingdom. It brought wool to the forefront of the textile industry and saw global brands support the aim of the campaign; to make the consumer more aware and understanding of this natural and sustainable fiber.
The Prince is a true environmentalist and understands the ways in which choosing wool can benefit the individual and the home whilst also supporting the important balance of our environmental infrastructure.
This year the Campaign for Wool will begin a major initiative in the USA, working with quality wool manufacturers and promoting the benefits of the fiber within the product. A broad platform of initiatives will see wool promoted in a more consistent and creative way. It will be an exciting time for the quiet fiber of the flooring industry.
Look for more information on the Campaign for wool coming soon!