Once again Surfaces is around the corner. You would think that since I’ve been going for over 20 years that it would get old; quite the opposite, it never does. In fact, the vendors get better, and the events are more exciting. Hanley Wood announced today the launch of two events designed to bring the flooring and surfaces industries together. TileExpo, a new trade show focused on the tile industry, will launch in conjunction with SURFACES and StonExpo/Marmomacc America (formerly S2). The International Surface Event will be held January 27-30 at the Mandalay Bay Convention Center, Las Vegas. NV. Exhibits will be open Tuesday-Thursday, and the Education Program opens Monday, January 27 and continues through Thursday.
I speak with many people who have attended past shows. I’m always surprised when they say, “Why should I go this year? I’ve been going for 20 years.” Isn’t it silly to think a trade show this size wouldn’t have anything new? I’m actually astounded at what changes each year.
There are always new exhibitors as well as educational speakers with different topics. As a speaker, I’m delighted when I have the opportunity to listen to another expert. I know I’m always looking for new material to share with those who attend my seminars. These days’ social media is the hot topic on everyone’s mind. If you’re like the rest of the world, you are either catching up or really haven’t a clue. If I were you, I would bring plenty of staff and have them attend as many seminars as possible. This way when you get home, you’ll have lots to share and new ideas for your business. If you need more information, why not hire one of the speakers to work with you and your staff? Most of the speakers are from the flooring industry and know as much about your business as you do! Consider this might be an opportunity to get some profitable ideas for your business.
One of the things that is always amazing is the flooring installations. This is what makes our industry magnificent. Again, you will find some ideas for your business and get tips on the latest installation products. Consider bringing someone from your installation division to source ideas to improve your department.
I suggest you take photos of the installation and post them on your social media sites like Pinterest and Houzz. Find ideas that encourage your salespeople to sell more products and excite your customers. As retailers, you take products and turn them into solutions.
I suggest you talk with your manufacture’s marketers. What are they doing to drive customers to their web site and how are they utilizing social media? Can they give you some ideas for utilizing their social media and web site to drive traffic to your store?
With social media being the buzz word, you have a perfect opportunity to get great ideas to improve your online business. If you don’t “talk the talk” that well, bring someone with you who can.
Surfaces is more than about products. It’s about business solutions from some of the smartest manufactures in the world.
And the solutions are free.
Lisbeth Calandrino is the Associate Publisher of consumer publication, Fabulous Floors Magazine and has been providing custom training solutions for the flooring industry for the past 20 years. She is conducting two seminars at Surfaces: “How to Build Motivation and Eliminate Stress in Your Business” and “Ten Ways to Use Customer Service to Make Your Business More Profitable.” Please check for rooms and times. Lisbeth can be reached at Lcalandrino@nycap.rr.com.